Twitter CEO Parag Agrawal fires two top executives, freezes hiring


Twitter is shaking up its best management. The 1st shift came as consumer product chief Kayvon Beykpour declared on Twitter that recent CEO Parag Agrawal “asked me to go away following allowing me know that he desires to consider the staff in a various direction.”

Bruce Falck, the basic manager of revenue and head of merchandise for its small business facet, confirmed in a (now deleted) tweet that he was also fired by Agrawal.

In an unexpected convert, on Thursday evening Parag Agrawal himself responded to equally threads, thanking the adult males he’d fired and expressing admiration for their operate.

Now Jay Sullivan, who we spoke to in March about Twitter’s options to increase 100 million every day users, will choose above as the two the head of products and interim head of earnings. These moves are happening at the very same time Elon Musk moves ahead with his $44 billion purchase of Twitter, while he hasn’t taken ownership of the business nevertheless.

In a memo to personnel obtained by The Verge, Agrawal wrote, “At the starting of the pandemic in 2020, the decision was manufactured to make investments aggressively to supply large progress in audience and profits, and as a firm we did not strike intermediate milestones that empower self-assurance in these aims.”

Twitter spokesperson Adrian Zamora verified the alterations, declaring in a assertion to The Verge, “We can affirm that Kayvon Beykpour and Bruce Falck are leaving Twitter. Jay Sullivan is the new GM of Bluebird and interim GM of Goldbird. Productive this 7 days, we are pausing most selecting and backfills, except for business enterprise critical roles. We are pulling again on non-labor charges to make sure we are becoming liable and efficient.”

As its product or service chief and, most recently, GM of shopper, Beykpour has led the advancement of lots of of its largest options and style and design alterations about the final various many years. It is a surprising modify: Agrawal just reorganized his govt workforce a couple months ago with the exit of Twitter’s design and style and engineering qualified prospects, leaving Beykpour at the best of consumer merchandise.

Beykpour has been at Twitter since 2015 after it acquired Periscope, the livestreaming corporation he co-established. As Twitter folded Periscope’s livestreaming attributes into its main application, Beykpour shifted into the larger company, turning out to be its head of customer solution in 2018 and overseeing an unusually productive period of time of aspect launches in the yrs that adopted. Periscope was finally shut down past 12 months.

In a thread of his own, Bruce Falck thanked the engineers he’d worked with and mentioned, “When all is explained and finished, it’s the perform that matters: We upgraded our ad serving, prediction, analytics, attribution, billing, API, and quite a few far more techniques, substantially increasing our trustworthiness and scalability.”

When Falck’s get the job done is fewer noticeable to users than Beykpour’s, he’s popped up in the news about Twitter’s variations in how it serves promoting and reviews that it would glance into subscriptions to lower its reliance on advert income. It’s also well worth mentioning that Casey Newton claimed that Falck’s backyard hosted a casual assembly among Beykpour and Instagram head Adam Mosseri that was component of the method of Instagram at last supporting graphic previews for its inbound links on Twitter.

Update Might 12th, 1:55PM ET: Additional particulars from the memo acquired by The Verge and statements from Twitter PR.

Update May 12th, 8:37PM ET: Included tweets from Parag Agrawal.


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