DMS Announces the Acquisition of Traverse Data, Inc. & Enhancements to Its Data Program & Technology Stack


DMS Information & Technological know-how Are Synchronized To Make Personalized Marketing At Scale Across Digital Media Channels

Electronic Media Options, Inc. DMS, a primary supplier of knowledge-driven, know-how-enabled digital performance advertising and marketing solutions connecting individuals and advertisers, declared the acquisition of Traverse Facts, Inc.

Traverse Information leverages the energy of details and technology to deliver new buyers for advertisers and incremental revenue for publishers, by using a commercialized audience activation, re-engagement and retargeting platform. Traverse Info aids advertisers discover new audiences that glance like their greatest buyers and match emails to web page consumers for re-engagement.

“Economical and effective advertising demands an comprehension of your audience and an recognition of when they are actively in-industry and completely ready to interact. DMS leverages true-time consumer intent indicators to supply the intelligence that defines the route and the power of our advertising efforts. We are generating authentic-time personalization at scale to reach really major results,” commented Jason Rudolph, Chief Engineering Officer at DMS.

DMS has lengthy benefited from its knowledge flywheel, which accelerates as advertisers scale their spend with DMS. Elevated advertising and marketing budgets permit DMS to broaden access and enhance its facts asset to much better interact and re-interact individuals and deliver stronger promoting ROI to its advertiser customers.

In addition to bettering promotion overall performance, the DMS data asset and engineering abilities perform together to boost customer ordeals by allowing advertisers to superior provide applicable messaging to consumers when they are all set to get and looking for solutions and features.

The addition of Traverse Details is expected to scale the DMS data asset and speed up the DMS technology roadmap, implemented to permit DMS to far better leverage the Company’s current info asset. The DMS quantity of purchaser intent indicators amplified substantially with the acquisition of Aimtell in February 2021 and with connections made across the conclude-to-conclusion DMS technological innovation stack. The DMS info asset, at the conclusion of April 2002, incorporated 240 million opted-in U.S. grown ups, with as lots of as 1,100 details points gathered for every personal. DMS receives in excessive of one billion purchaser intent signals per month.

“Traverse Facts was created to electric power the advertising and marketing sector of tomorrow,” noted Craig Swerdloff, Traverse Co-Founder and CEO. “I’m excited that we have located a residence for Traverse that we think will leverage what we’ve developed, and a group that will continue to innovate on our platform to generate one thing that can be even greater and much more effective than what Traverse is right now.”

No money aspects of the transaction had been disclosed.

About Digital Media Solutions

Electronic Media Options, Inc. DMS is a major provider of engineering-enabled digital functionality advertising remedies connecting buyers and advertisers in just vehicle, dwelling, health and daily life insurance policies furthermore a prolonged checklist of major consumer verticals. The DMS to start with-celebration facts asset, proprietary promotion technologies, considerable proprietary media distribution and info-pushed processes support digital promoting clientele de-possibility their advertising devote even though scaling their customer bases. Learn much more at

Forward-Searching Statements

This press release contains “ahead-seeking statements” within the meaning of the “risk-free harbor” provisions of the Private Securities Litigation Reform Act of 1995. DMS’s real benefits may perhaps differ from its expectations, estimates and projections and for that reason, you ought to not depend on these forward-seeking statements as predictions of upcoming events. These forward statements are typically recognized by words and phrases these kinds of as “assume,” “estimate,” “challenge,” “funds,” “forecast,” “anticipate,” “intend,” “plan,” “may perhaps,” “will,” “could,” “ought to,” “believes,” “predicts,” “prospective,” “keep on,” and very similar expressions. These forward-hunting statements involve, devoid of limitation, DMS’s expectations with regard to the rewards of the Traverse Knowledge acquisition, and are based mostly on the beliefs and anticipations of our administration workforce from the information and facts available at the time these kinds of statements are made. These ahead-on the lookout statements require substantial threats and uncertainties that could cause the real benefits to vary materially from the anticipated final results. Most of these things are outside DMS’s command and are tricky to predict. Factors that might result in such dissimilarities include, but are not limited to: (1) our capability to efficiently resource and comprehensive acquisitions and to combine the functions and understand the added benefits of providers DMS acquires on a timely foundation regular with our strategy, which includes the Crisp Effects property, Aimtell, PushPros, Aramis Interactive, and Traverse Data, Inc. (2) the possible for disruption to DMS’s organization, together with, among other matters, attracting and retaining consumers, suppliers, crucial personnel (3) the COVID-19 pandemic or other public well being crises (4) adjustments in shopper need for our services and our skill to adapt to these modifications (5) the entry of new rivals in the market place (6) the capacity to preserve and draw in buyers and advertisers and productively grow and function our new wellness insurance policies company business, in the face of changing economic or competitive conditions (7) the means to retain, develop and defend the details DMS obtains from customers and advertisers (8) the performance of DMS’s technological know-how infrastructure (9) the potential to defend DMS’s mental assets rights, like people we acquire in the Traverse Facts acquisition (10) the skill to increase and retain adequate interior controls about financial and administration units, and remediate the recognized substance weakness (11) improvements in relevant legislation or restrictions and the potential to sustain compliance (12) our substantial stages of indebtedness (13) volatility in the trading value on the NYSE of our prevalent stock and warrants (14) fluctuations in worth of our non-public placement warrants and (15) other challenges and uncertainties indicated from time to time in DMS’s filings with the SEC, including these below “Possibility Variables” in DMS’s Once-a-year Report on Kind 10-K and its subsequent filings with the SEC. There may be additional risks that we contemplate immaterial or which are unidentified, and it is not attainable to predict or establish all these kinds of challenges. DMS cautions that the foregoing checklist of things is not exceptional. DMS cautions viewers not to spot undue reliance on any forward-searching statements, which communicate only as of the date manufactured. DMS does not undertake or settle for any obligation or endeavor to launch publicly any updates or revisions to any forward-hunting statements to replicate any change in its expectations or any improve in activities, circumstances or circumstances on which any these kinds of statement is primarily based.


Resource backlink