Ex-Apple exec Ron Johnson’s Enjoy Technology files for bankruptcy


Ron Johnson during a panel dialogue at the CNBC Evolve New York party on June 19, 2019.

Astrid Stawiarz | CNBC

Love Engineering, a retail startup launched by previous Apple and J.C. Penney exec Ron Johnson, submitted for Chapter 11 individual bankruptcy security on Thursday, mere months just after it produced its stock market place debut.

The company’s liquidity has dwindled when its business has suffered from staffing shortages. Take pleasure in, which operates cell retail shops, went community in Oct by a merger with a unique purpose acquisition enterprise, or SPAC.

Enjoy explained in a submitting that it strategies to offer its property in the United States to the engineering mend enterprise Asurion.

Asurion has agreed to provide $55 million of financing so that Delight in can proceed to run as it reorganizes in individual bankruptcy defense from collectors, the filing claimed. Appreciate expects Asurion’s bid will be enough to pay back all of its secured and unsecured lenders.

Appreciate and Asurion didn’t quickly answer to requests for comment.

Johnson, who is also CEO of Delight in, started the corporation in 2014. He is very best recognised for supporting to make Apple’s retail enterprise and for striving to flip close to the J.C. Penney section store chain, albeit unsuccessfully. He was there from 2011 to 2013, a time period in which his system alienated the retailer’s main customers.

Final calendar year, amid a frenzy of SPAC offers, Take pleasure in went general public by a merger with the blank verify business Marquee Raine Acquisition Corp. At the time, the transaction valued the put together business enterprise at an business price of roughly $1.2 billion.

But a lot more not long ago, Appreciate was harm partly as SPAC investors started to get back again their cash and the enterprise was left with fewer funds, courtroom filings exhibit.

Love lists only $523,000 in income on hand. The business reported it has presently begun laying off about 400 U.K.-centered staff, or about 18% of its complete workforce.

Get pleasure from counted venture money firms which include Kleiner Perkins and Andreessen Horowitz as first backers. The company started out to assess strategic alternate options this previous spring, in accordance to the submitting.

Its shares, which trade below 20 cents apiece, are down additional than 96% this year, like Thursday’s losses.


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