Bridgepoint acquires marketing technology and services leader Team ITG from Equistone to accelerate its global growth | News


  • Team ITG has 1,000+ workers throughout the Uk, Europe and The united states, with its sights established on worldwide expansion
  • Shoppers incorporate some of the world’s most recognisable brand names these types of as GSK, Heineken, Jaguar Land Rover and PUMA

LONDON, March 28, 2022 /PRNewswire/ — Bridgepoint has obtained a majority stake in quickly-expanding Motivated Contemplating Group (Workforce ITG) from prior shareholder Equistone Associates Europe (Equistone) for an undisclosed sum. Bridgepoint’s expense will guidance the existing administration staff to deliver the upcoming period of Team ITG’s progress internationally, centered on U.S. advancement with its cloud-based marketing engineering and marketing and advertising providers.

Headquartered in Birmingham, Uk, with about 1,000 staff members across offices in Europe and America, Team ITG is reworking the way world wide makes run their advertising. Established in 2009, the corporation has already develop into the ‘go-to’ answer for lots of major businesses, like some of the world’s most recognisable makes: GSK, Jaguar Land Rover, Heineken, PUMA, Currys and several a lot more.

Crew ITG is a technology-led, multichannel marketing and advertising activation organization. Its disruptive advertising and marketing technological innovation (martech) system, CanopyCloud, is supported by its 24-hour inventive output studio and award-successful consumer companies ranging from method, resourceful and artistic production, to shipping and delivery, performance internet marketing, Television set, movie and pictures. This blended product of technological know-how and services permits Workforce ITG to promptly deploy bespoke answers designed all around individual consumer requires all aimed at offering efficiencies and producing quickly, agile advertising and marketing partnerships that deliver impressive success across all channels.

Simon Ward, CEO of Staff ITG, commented: “Our good results has been crafted on revolutionising the way marketers do the job, liberating them from wearisome administrative responsibilities via our built-in ecosystem of game-modifying know-how and environment-course creative expert services. Built by marketers for marketers, our martech platform is highly impressive, refreshingly intuitive, and incredibly strong. GSK, 1 of our a lot of global consumers, not long ago explained our CanopyCloud system as ‘the potential and coronary heart of their material operations.’

“We would like to thank Equistone for its superb guidance in acquiring our small business around the earlier four yrs. And now, our marriage with Bridgepoint is a different good milestone in our journey as we grow globally. We have the crew and the resources to deliver even much more highly effective final results for our clientele throughout the earth whilst also developing a host of remarkable new partnerships.”

Emma Watford, spouse and co-head of Bridgepoint’s financial commitment actions in the British isles, mentioned: “Staff ITG is a effective internet marketing functions solutions organization with a compelling computer software featuring, CanopyCloud. It operates in a pretty large, rising and fragmented market place that rewards from the increasing require for automation driven by the change to digital and personalised marketing. We’re fired up to be backing the staff at a crucial time as they scale their know-how providing and turn out to be progressively worldwide – locations exactly where we can present the necessary skills to accompany them on this following stage in their journey.”

Whilst Equistone has marketed its the vast majority stake, the organization has reinvested in Team ITG via its dedicated Reinvestment Fund. This displays Equistone’s ongoing support and self-confidence in the government staff, the driving drive behind the up coming stage of Team ITG’s advancement.

Paul Harper, Partner at Equistone, said: “We are very pleased to have partnered with Simon and the workforce in the course of this excellent section of the firm’s development, comprising robust natural and acquisitive progress. We are also delighted to be reinvesting in Workforce ITG as a minority shareholder and glance ahead to continuing to assist the business’s ambitious world development approach.”

Bridgepoint was suggested on the deal by Alantra, JEGI Clarity, Allen & Overy, EY and Bain & Enterprise. Group ITG and Equistone had been suggested by GP Bullhound and Eversheds Sutherland.

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