SEO services have been proliferating in the World Wide Web and if you’re a small business, you might have no clue which SEO company you would hire for your SEO services. At this point, it is important to have a general idea of what kind of SEO services are best for your business. The truth is SEO services are an integral part in putting one’s business website in the first page search results pages (SERPs). The reason for this is that if a website is nowhere to be found in the first three pages of search engine results for a relevant keyword, that website is considered unprofitable.
Many go for the shortcut to get to the first page of the search engines and that is through Pay Per Click (PPC). It’s true that Pay Per Click or PPC campaigns can literally give you a boost of traffic but this is very complicated. If not done properly, it could burn the company budget because PPC is more expensive than getting SEO services from the best SEO companies. Search Engine Optimisation (SEO) is more of a longer-term campaign. It could look slow at first, but it will give one’s business more profit in the long run. For PPC on the other hand, once you stopped paying the search engines, your revenue will also stop.
What SEO Services are composed of:
Keyword Research
SEO services always start in keyword research. This is a process of identifying relevant and profitable keywords that people are typing in the search bars of the search engines. They do this to find information, product, and services online with the intent to buy or research The intent of the searcher is very important in keyword research because even if a business website is on the number one spot but the keyword choice has no commercial intent when used by the searcher, no conversions and sales will occur. So in keyword research, never forget to ask the commercial intent of the keywords chosen by a SEO services provider. Another factor is to know how many searches there has been in the past month for a certain keyword and also identifying the search trend of the keyword because there are some types of keywords that are seasonal.
Strategic Link building
Link building services are also part of the package included in SEO services. One cannot just go and start to build bulks of links because it could lead to banning a business website. There are certain strategies on how to build links properly to rank high in search engines and SEO services firms can study the business niche and develop a link building plan. Beware of companies that promise quick rankings because they usually do blackhat methods or unethical link building which could also lead to banning a business website. SEO service providers are keen in building quality backlinks to get a business website to page one of Google, Yahoo, and Bing.
Social Media Marketing
Social media marketing is one of the newest search engine optimisation services provided by top SEO firms and it rapidly gained popularity because it effectively increases brand awareness and convert sales aside from pulling massive traffic. Social media optimization or SMO is a kind of online marketing where one uses popular social media channels, social networking websites, social bookmarkings, blogs, and Audio hosting websites to create brand awareness, brand loyalty, viral buzz, and public relations to promote one’s product or services. Social media optimisation is the sister of search engine marketing (SEM), where an advertiser bids an amount to search engines in order to get massive exposure in social media channels like Facebook promotion banners and the like. These two SEO services can go together and is very effective, particularly in viral marketing. This method could create unbelievable online visibility and exposure overnight.
Website Design and Development
SEO services provide effective business websites. Website technology has evolved to a new level. Nowadays, static sites bore many visitors and those businesses with engaging websites tend to convert best. It’s easy to build a website these days because sophisticated website builders software are now available in the market but a good business website must be written very well, from the graphic designs to the programming context. A website must be easy to use for visitors and easy to crawl for search engines. SEO services providers give both.