Varicent Redefines Gross sales Effectiveness Management with Profits Functions Option FunnelCake

Varicent currently announced that it has acquired the FunnelCake answer for the strategic expansion of Varicent’s income performance management solution line, aiding clientele maximize capabilities to System, Work, and Fork out.

FunnelCake is a Earnings Functions Platform that assists customers drive successful progress across sales, marketing and advertising, and consumer good results. From lead to earnings, FunnelCake boosts the CRM ecosystem to enhance info. Delivering new concentrations of exact knowledge for analytics implies superior steps and outcomes for income groups. Final results enhance pipeline wellbeing throughout sales and internet marketing for improved guide response time, continuity of account possession, maximized chance engagement, and enhanced coaching moments.

Headquartered in Toronto, Varicent delivers SaaS-enabled operational and analytical instruments that automate the development, calculation, assessment, and transparent distribution of income incentive administration compensation programs utilized by hundreds of mid-industry and enterprise firms.

“Varicent’s main mission is to unlock the untapped opportunity in an organization’s go-to-sector. Varicent, such as its Symon.AI technologies, accomplishes this as a result of a combination of driving efficiencies and increasing performance. The addition of FunnelCake offers Varicent the option to develop into day-to-day sales operations by together with ideal-of-breed technological innovation for pipeline coaching and progression,” mentioned Marc Altshuller, President and CEO of Varicent. “FunnelCake also deepens Varicent’s integrations and skills, which we’re assured will lead to even bigger purchaser outcomes.”

“When Varicent approached us, it clicked just how significantly sense this would make,” explained Marko Savic, CEO and Founder of FunnelCake. “It’s validation that a focus on income operations is the correct path ahead. The announcement these days creates a environment-course supplying to fix genuine revenue functions troubles. Sales, advertising and marketing, and buyer results can collaborate to offer a optimistic customer experience via insights and action — typical parts exactly where CRM investments slide limited. I’m enthusiastic to be a part of the Varicent staff being aware of that by including FunnelCake we total the bridge concerning Varicent’s organizing and variable fork out capabilities, letting customers to now System, Function and Fork out.”

“The want to manage earnings operations and all round overall performance across the group and revenue channels drives the prerequisite for purposes intended to enhance for preferred results,” stated Mark Smith, CEO and Chief Analysis Officer at Ventana Study. “Varicent’s strategic transfer to onboard the FunnelCake software and team will bolster its means to provide a earnings target to its gross sales overall performance management portfolio of programs.”

Monetary terms of the asset transaction have been not disclosed.

For much more info, you should take a look at

About Varicent

Varicent aids purchasers accurately monitor, regulate, and report on product sales procedures by the business-major Revenue General performance Management (SPM) remedy. Shoppers know base-line efficiencies and best-line benefits by way of revenue dashboards and products for improved determination creating at all ranges of the business enterprise.

Varicent contains business applications for Incentive Compensation Management, Territory, Quota, and Channel Administration. Its augmented intelligence-driven platform permits consumers to rapidly and simply see and tackle income traits, problem regions and possibilities by predicting results and prescribing actions to optimize profits.

Recognized in 2005, Varicent innovated the incentive compensation and product sales effectiveness software market for shoppers in the Fortune 500 numbering from hundreds to tens of hundreds of sellers. Varicent clientele contain vertical industries, which include substantial-tech, monetary solutions, healthcare gadgets, prescription drugs, enjoyment, hospitality, media, telecommunications, and transportation. Learn extra at In January 2020, Terrific Hill Associates and Spectrum Fairness supported the acquisition of Varicent.

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Stefanie Neyland
Director, Written content Marketing
[email protected]

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