Merkle a major technological innovation-enabled, details-driven consumer expertise administration (CXM) company and portion of dentsu, has appointed Mark Atkinson as British isles main income officer.
Atkinson’s appointment follows a interval of further more growth at Merkle in the British isles and double digital new business progress for the sales crew, with clientele additional rising their solutions and capabilities throughout Merkle’s CXM featuring to help their transformation programmes. This expanded role will assist customers function with Merkle in a way that will push the integration expected to enable purchasers organise them selves all-around the supreme consequence of delivering versus consumer’s anticipations.
Previously the VP Adobe EMEA alliance and business income guide for Merkle, Atkinson will lead the United kingdom gross sales group and deal with Merkle’s Uk alliance routines in his new position to help the business’ growth ambitions.
Atkinson moved to Merkle in 2021 from his earlier function as Uk head of system and professional product sales at Adobe, bringing with him a powerful network and knowledge across all of the main CX, material, commerce, B2B, and system alternatives. Just after far more than seven a long time in application gross sales at Adobe, partaking with main brands across a array of industries, Atkinson fashioned portion of the Uk leadership crew tasked with driving value from the professional income organisation and a potent emphasis on worker engagement, revenue execution, and private growth.
Merkle pivoted to grow to be a CXM company in 2020, in reaction to the rising need among the manufacturers to provide a full purchaser experience throughout each and every interaction a customer has with them. Merkle aids clients navigate the elaborate details and technological innovation choices necessary to produce from client expectations, by way of its analytics, information and martech, media and approach & transformation apply areas, assisting them turn into adaptive organisations that continually evolve to meet ever-shifting customer anticipations.