LG’s Downfall Has Been Motorola’s Rise

Clara D. Flaherty

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LG’s exit from the smartphone business offered a special option for the at any time-competitive discipline that will make up the Android OEM world. LG, even in direction of the finish, marketed a sizeable sum of handsets (the vast majority in the minimal-stop to mid-tier assortment), so obviously, firms like Samsung, Motorola, and OnePlus would be vying for those people prospects. As it turns out, Motorola did really very well at turning LG prospects into Moto buyers.

According to data offered by Counterpoint, Motorola has formally taken and held the US’ #3 smartphone OEM location for a calendar calendar year, ending with 10% of the marketplace. Which is driving Apple’s huge 58% and Samsung’s respectable 22%. In the graph below, we can see that it was amongst February and April of 2021 that Motorola began to gobble most of what was still left of LG’s phone business enterprise.

Counterpoint notes that this results has been highly due to gross sales of Motorola’s Moto G Stylus, Moto G Power, and Moto G Pure phones.

It will be fun to observe Motorola carry on initiatives to maintain this position. It’s no shock that OnePlus is going tricky into the mid-range markets with the Nord line. Similar matter can be explained for Google and its Pixel A lineup. Matters will absolutely get spicy.

Pop your bottles, Moto!

// Counterpoint

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