Google Cloud launches Media CDN based on YouTube’s network

Google Cloud has introduced a new media and written content delivery community (CDN) platform called Media CDN that permits big media and streaming shoppers to faucet into Google’s world YouTube network.

The new platform blends the same infrastructure as the Google-owned movie streaming services, with Google Cloud’s existing Cloud CDN portfolio. Shoppers will have accessibility to a variety of APIs and automation resources, although pre-aggregated metrics and playback tracing will let end users to observe effectiveness throughout the full infrastructure stack. The platform also offers integrations with Google Cloud’s functions suite and other observability resources these as Grafana and ElasticSearch.

Media CDN also supports the generation of far more interactive encounters, these kinds of as tailor made advertisement insertions, ecosystem integrations, and platform extensibility. For case in point, streaming suppliers can use the Video Stitcher API to boost monetization as a result of integrated ad serving.

According to The World-wide Net Phenomena Report from January 2022, online video streaming accounted for 53.7% of all bandwidth site visitors in the 1st half of 2021. To beat this strain on current infrastructure, general performance and capability anxiety can be alleviated via a number of tiers of caching in purchase to lessen calls again to origin. These characteristics are crafted into the Google product and help customer information hosted both on Google Cloud, on-premises, or by way of a third-occasion cloud, these types of as Microsoft Azure or Amazon World wide web Services.

Media CDN also adapts delivery protocols to individual users and community ailments, with the platform featuring out-of-the-box aid for the modern day QUIC (HTTP/3), TLS 1.3, and BBR transportation specifications. In accordance to Google, Media CDN has the skill to access viewers in additional than 1,300 cities across 200 nations around the world.

Although choice CDN sellers like Microsoft, Amazon Internet Provider, Fastly and Cloudflare all provide their individual CDN solutions, none can declare the electric power of the YouTube community backing their solutions.

Ghassan Abdo, IDC study vice president for telecom, virtualization, and CDN, explained that on very first look, Google Cloud’s Media CDN looks like a highly effective mix of geographic reach, an API-initial architecture, and integration with the present Google Cloud operations suite. “This is a transformative shift that is aligned with the foreseeable future of the CDN market,” he explained.