Global premium smartphone market sales reach highest-ever in 2021


The international premium (>$400 wholesale ASP) smartphone market income grew 24 percent YoY in 2021 to get to their highest-ever level, according to Counterpoint Research’s Market Pulse Company.

Global premium smartphone market sales contribution 2016-21

Worldwide high quality smartphone marketplace gross sales contribution 2016-21 | Counterpoint’s World wide Month-to-month Handset Product Sales

The progress in the premium phase outpaced the 7 p.c YoY expansion in the overall international smartphone revenue in 2021. The premium segment by itself contributed to 27 per cent of the world wide smartphone revenue, its best-ever share.

Apple devices carry on to guide sector

In conditions of OEMs, Apple continued to direct the sector, achieving the 60 per cent gross sales share mark for the initial time because 2017 pushed by solid 5G updates for the Iphone 12 and Apple iphone 13 collection.

The delayed launch of Apple products in 2020 also pushed desire to 2021. Apple, with its strong brand electric power, is in the greatest situation to obtain Huawei’s top quality smartphone consumers.

This is also indicated by Apple’s growth in China, in which the brand name reached its maximum at any time market share in Q4 2021. Apple was the best OEM in the quality section in just about every location in 2021.

Samsung’s gross sales up 6%

Samsung’s product sales grew 6 percent YoY in the section, but the OEM shed share. The S21 performed far better than the pandemic-hit S20. The Galaxy Z Fold and the Flip collection, which had been introduced in H2 2021, also carried out effectively, primarily in South Korea, North The united states and Western Europe. Nevertheless, these gains have been considerably traded off thanks to the deficiency of a new Notice series and an FE series refresh in 2021. Ingredient shortages also influenced the brand’s offer.

OPPO, Vivo product sales more than double in top quality section

OPPO and vivo’s gross sales extra than doubled in the high quality phase in 2021, expanding 116% and 103% respectively to enable them make inroads into the major 5 premium models in a number of regions. The rebranding of Reno in early 2021 aided OPPO capture the economical-premium segment in China. OPPO has also been attaining steadily in the European market, aiming to fill the gap remaining by Huawei. vivo’s growth was pushed by the X60 and X50 sequence in China and Southeast Asia.

Xiaomi’s gains were being driven by the Mi 11 sequence. Xiaomi showcased in the top-five list for the quality phase in all the areas wherever it operates. Asus also acquired with its aim on the area of interest gaming section. LG’s exit from the smartphone marketplace assisted Motorola, Google and OnePlus acquire in the North American Sector.

5G turns into standard featuring throughout high quality section

In conditions of mobile accessibility engineering, 5G has become a regular providing across the high quality segment. But 4G proceeds to have share driven by the older iPhones – 11 and SE 2020 – and the Samsung S20 FE. Even so, as these products traces also transition to 5G in 2022 and 5G also begins to make inroads into building regions, the share of LTE will decrease additional. But Huawei will continue on to start its new devices with LTE capacity.

Updates to the reasonably priced-top quality segment drives marketplace

Commenting on the top quality market growth in 2021, Exploration Director Tarun Pathak mentioned, “The top quality current market advancement in 2021 was pushed by a blend of things, like replacement demand, OEM methods and offer chain dynamics. Upgrades to the economical-top quality segment in emerging economies and substitute demand for 5G units in sophisticated economies continued to push growth. OEMs which includes Apple, OPPO, vivo and Xiaomi were aggressive in capitalizing on the premium market place gap remaining by Huawei, particularly in China and Western Europe, driving expansion in the phase. Amid the supply chain woes, the ecosystem players also prioritized the high quality phase devices thanks to elevated margins and profitability. The growth rate was also fairly better in 2021 owing to the profits and start schedules in 2020 becoming impacted by the pandemic.”

Commenting on the quality phase outlook, Senior Analyst Varun Mishra said, “Going forward, the high quality phase, pushed by the substitution demand from customers throughout markets, is possible to preserve growing and outpace the world-wide smartphone industry development. One more huge option driving the phase would be the installed foundation of Huawei customers in China, which is approaching its alternative cycle. The levels of competition in China’s quality segment has been potent, but Huawei maintaining its next posture in 2021 implies a upcoming chance for other OEMs. Even further, the start of foldables at a reduced price than right before will also travel advancement in the quality current market. Samsung has showcased foldables as a feasible industry. A foldable cell phone from Apple will be a nod to the robustness of the technological know-how and even more drive expansion.”

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Revealed on: Wednesday, March 23, 2022, 11:23 AM IST


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